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World Animal Protection. Oficina Centroamérica.
Marzo. 2019
Ciudad de Guatemala. Guatemala
Estrategia. Campaña creativa 360º
Context:
In the 1st. anniversary of the worst catastrophe in Guatemala, the eruption of the Volcán de Fuego in Antigua Guatemala (half an hour from the capital city), a national protocol law for Animals in disasters fulfilled the same shutdown time despite the public commitment of the government after this natural disaster.
Idea:
A Noah's Ark was created that went around various places of Guatemala City like a teaser.
TEASER MESSAGE:
¿If ¨he¨ save them, why don´t we?
And you can see an beneath an arrow pointing the sky (referencing God).
Click to see the Video Case
The press and media obvisuly start raising and spreading the news for a whole week...
Video example of National Media coverage
UNVEILING:
We invite the media to a press conference to unveil the Arch authority and message and re-install the problem again in the country and people´s discussions. We have TV, Radio and digital coverage inmediately.
Results:
So we invite them to the develation and a conference press to re-install the problem again in the country and people discussions. We have TV, Radio and digital coverage inmediately.
Guatemala Goverment resumed the project and approved the 1rst. Animal´s Emergency Protocol for the country.
- We get more than U$SS 23,000 in free publicity.
- The law now is not a problem, is and example for the region
- Guatemala became the 3rd. country in Latinamerica with Animal´s Protocol dissasters law.