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World Animal Protection. Oficina Centroamérica.
Marzo. 2019
Ciudad de Guatemala. Guatemala
Estrategia. Campaña creativa 360º
Context:
In the 1st. anniversary of the worst catastrophe in Guatemala, the eruption of the Volcán de Fuego in Antigua Guatemala (half an hour from the capital city), a national protocol law for Animals in disasters fulfilled the same shutdown time despite the public commitment of the government after this natural disaster.
Idea:
A Noah's Ark was created that went around various places of Guatemala City like a teaser.
TEASER MESSAGE:
¿If ¨he¨ save them, why don´t we?
And you can see an beneath an arrow pointing the sky (referencing God).
The press and media obvisuly start raising and spreading the news for a whole week...
National Media coverage
UNVEILING:
We invite the media to a press conference to unveil the Arch authority and message and re-install the problem again in the country and people´s discussions. We have TV, Radio and digital coverage inmediately.
Results:
So we invite them to the develation and a conference press to re-install the problem again in the country and people discussions. We have TV, Radio and digital coverage inmediately.
Guatemala Goverment resumed the project and approved the 1rst. Animal´s Emergency Protocol for the country.
- We get more than U$SS 23,000 in free publicity.
- The law now is not a problem, is and example for the region
- Guatemala became the 3rd. country in Latinamerica with Animal´s Protocol dissasters law.