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World Animal Protection. Oficina Centroamérica.

Marzo. 2019

Ciudad de Guatemala. Guatemala

Estrategia. Campaña creativa 360º

The Misiterious Arch

Context:

In the 1st. anniversary of the worst catastrophe in Guatemala, the eruption of the Volcán de Fuego in Antigua Guatemala (half an hour from the capital city), a national protocol law for Animals in disasters fulfilled the same shutdown time despite the public commitment of the government after this natural disaster.

 

Idea:

A Noah's Ark was created that went around various places of Guatemala City like a teaser.

TEASER MESSAGE:

¿If ¨he¨ save them, why don´t we?

And you can see an beneath an arrow pointing the sky (referencing God).

The press and media obvisuly start raising and spreading the news for a whole week...

National Media coverage

UNVEILING:

We invite the media to a press conference to unveil the Arch authority and message and re-install the problem again in the country and people´s discussions. We have TV, Radio and digital coverage inmediately.

Results:

So we invite them to the develation and a conference press to re-install the problem again in the country and people discussions. We have TV, Radio and digital coverage inmediately.

 

Guatemala Goverment resumed the project and approved the 1rst. Animal´s Emergency Protocol for the country.

 

- We get more than U$SS 23,000 in free publicity.

- The law now is not a problem, is and example for the region

- Guatemala became the 3rd. country in Latinamerica with Animal´s Protocol dissasters law.

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